The Influences & Challenges
The Influence of Recent World Trends
- Major interest in the home, interior décor/design and home wares
- Popular interest in holistics, spiritual fulfilment, feng shui and the environment
- Feng shui concept/services more popular due to interest in holistics/health/well-being
- Feng shui concept is now considered aspirational
- Interest in feng shui concept and services has increased due to the market downshift
- Demand for novelty/innovation/individuality in the home environment
- Faster turnover in interior fashions and trends increases interest in design services/home wares
- Increased selection/availability/affordability of products and services
- Increased interest in home ownership
- Increased investment in quality of makeovers/extensions/renovations/new builds/second homes
- People are more spontaneous and open to change
- As more changes take place in people’s lives their living needs change
- More time spent within the home generates need to improve quality of the home environment
- More people working from home so need to improve working conditions within the home
- These needs and changes are now more affordable for people to implement
- Increased numbers of allergy/asthma sufferers so greater interest in health/natural alternatives
“I recently retired so I was going to spend more time in my home and I knew I needed an interior designer to get the whole house to work as effectively as possible as a complete unit.”
The Benefits of Recent Challenges
- The design profession is no longer over-subscribed
- Fewer under-qualified/inexperienced/untalented operators and unregistered hobbyists
- More people know about the benefits of hiring a design professional
- Design profession’s reputation/status is constantly improving
- More qualified/experienced/talented and specialised operators in the marketplace
- More realistic charging rates reflecting value for clients and proper recompense for designers
- Better quality of services/value for money/respect for budgets and timeframes
- More extensions/renovations/makeovers helping to keep design professionals in business
- Designers’ talents are being stretched more, portfolios are improving, ideas are better
- Less pressure of timeframes so more careful attention to clients needs
- Less mistakes being made which can be costly
- More attentive service from suppliers, better product value, better after sales support
- More availability of trades people and better standards of workmanship
“Nina dealt with all aspects of the project and her previous experience was invaluable as she knew all the pitfalls.”

